Sensory Science and Consumer Experience
Understanding how consumers perceive taste, texture, aroma, and appearance is crucial for developing successful food and beverage products. This session explores sensory evaluation techniques, consumer testing, and product optimization strategies that enhance the overall experience. Participants will learn how sensory data informs formulation, packaging, marketing, and quality control decisions. Case studies will highlight how brands have successfully leveraged sensory insights to drive product innovation, increase acceptance, and boost market performance. The session will also cover cultural differences in consumer perception and preferences, highlighting the need for localized product development. By attending, delegates will gain practical tools and methodologies for applying sensory science in product design, ensuring consumer satisfaction, and maintaining competitive advantage in the global market.
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