Food and Beverages

Consumer Behavior and Market Insights

Researchers are invited to submit abstracts for the "Consumer Behavior and Market Insights" track at the 2025 Food and Beverages Conference. This track focuses on the critical role of consumer behavior in shaping the food and beverage industry, in alignment with the conference theme, "Nutrition, Health, and Well-being: The New Food Paradigm."

Submissions should explore the latest research on consumer preferences, purchasing behaviors, and market trends. Topics of interest include the influence of health and wellness on consumer choices, the impact of digital and social media on food marketing, and the role of sustainability in driving consumer demand. Studies on the effectiveness of different marketing strategies, as well as insights into emerging consumer segments, are particularly encouraged.

What Attendees Can Expect:
Attendees will gain a deep understanding of the factors influencing consumer behavior and how these insights can be applied to enhance marketing strategies, product development, and brand positioning. The track will offer presentations on the latest trends in consumer behavior, featuring case studies and research findings from leading experts. Participants will have the opportunity to engage in discussions about the future of consumer-driven innovation and connect with industry professionals and researchers, fostering collaborations that can lead to new market insights and business opportunities.