Food, Nutrition & Behaviour

Food consumption and lifestyle directly impact nutritional health and well-being in everyday life of today’s consumers. This provides enormous challenges to both consumers and professionals. For consumers, food choice is determined by habits, lifestyle, preferences, taste, etc., albeit largely unconsciously. The professionalized food chain serves them with an abundance of plant and animal foods, provided by a world wide web of production, processing, packaging and distribution that simultaneously shapes the lives of the workforce involved. This not only affects well-being and life expectancy of individual consumers, but also the disease burden and health care expenses of societies in today’s global village. Our mission is ‘to explore the potential of nature to improve the quality of life’ translates into R&D that aims to improve physical, mental and social well-being, and that contributes to reducing the societal burden of disease. Ultimately, people must be enabled to make well-informed choices, consume nutritious foods and live healthier lives.

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